Travel By Fingertip...Tijuana

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Tijuana Profile

From its official inception in 1898, Tijuana gleefully offered what the increasingly conservative San Diego, the American city just fifteen miles to the north, shied away from. As San Diego in 1917 banned cabaret dancing, nightclubs immediately boomed in Tijuana. And just as U.S. Prohibition was made law in 1920, Tijuana opened a magnificent casino and plentiful bars and nightclubs. Then, the city became the playground of choice for the Hollywood smart set.
Tijuana did slump economically once prohibition ended. After World War II, duty free Tijuana became a center of inexpensive shopping and liquor sales. Entertainments were geared toward satisfying San Diego's huge naval base. With the promise of an economic windfall, the Tijuana population exploded by the 1970's, well beyond the city's means to support itself. Tijuana of the 1990's, therefore, has to be considered something of a miracle. The government built Cultural Center, family-oriented Mexitlan theme park and luxurious resorts and hotels now complement the much improved Caliente Racetrack and Jai Alai Palace. Most surprising, Tijuana's restaurants are now considered the best on the Baja Peninsula for regional and Mexican cuisine.
As for shopping, Tijuana is now duty-free heaven instead of hell. The first Mexican city to embrace the mall concept, Tijuana today boasts 12 malls offering countless craft shops and familiar name stores. Shopping along Avenida Revolucion includes pleasant breaks at the numerous cafes and restaurants. And for the ultimate Mexican shopping experience, Tijuana boasts three colorful and always enticing Mexican Markets.